Mention ebook advertisements to an author and you fill find a lot of emotion about the topic. Most authors think of their work as their children and they would rather not sully their work with ebook ads. Yet because of convergence impacting book publishers authors are finding diminishing returns when they receive their royalty checks.
And if you are an avid ebook reader many of you are saying, “Oh dear lord I don’t want ads in my ebooks!” But like it or not ebook advertisements are coming with Amazon adding ads to their latest ebook reader and with Microsoft filing an ebook advertisement patent and investing over $300 million with Barnes and Noble. Many technology firms are registering patents for new ebook advertising technology that would garner immense new revenues for their corporate coffers while leaving both the readers and the authors out in the cold.
Moreover; you know none of this money is going to go to the authors and it will never benefit the reader! At BookIM we want to challenge the direction that ebook retailers are taking and with ADAP the advertising revenue goes directly to the author so they can then choose to discount their novel or give it away for free to readers! Both authors and readers win with ADAP!
ADAP requires that both the authors and readers opt-in to the program and they are subsequently surveyed to select the appropriate ad content in accordance with their own personal tastes and consumer interests. From their selections the ADAP Preference Engine called ARPE, using a proprietary algorithm, generates a custom ebook formatted with the selected ads that is then delivered directly to the reader. The ads are placed strategically throughout the novel, as for example, at the end of a chapter. The experience is very much in line with what is seen with traditional periodic publishing and actually harkens back to the early days of novel serialization within magazines. If something catches the reader’s interest the reader can choose to read the ad copy and perhaps select the hyperlink; if not, the reader can simply move on to the next page in the novel and continue with their reading uninterrupted. The reader gets advertisements they can be comfortable with; the advertiser, in turn, gets a motivated customer and the author collects a much needed monthly payout based on the number of ebooks downloaded.
Furthermore; ADAP works places the relevant ebook ads strategically throughout the novel typically at the end of chapter. The experience is very much in line with what is seen with traditional periodic publishing and actually harkens back to the days of novel serialization within magazines. If something catches your interest you can choose to read the ad copy and perhaps select the hyperlink; if not, you can simply move on to the next page in the novel and continue your reading uninterrupted. The goal is for authors and readers to win with ADAP!